Senior Engagement Planner
Description
Make an Impact Where It Matters Most
Are you a strategic media thinker who thrives at the intersection of innovation, data, and storytelling? Do you excel in fast-paced environments where creative tactical planning drives real-world outcomes?
At CMI Media Group, we believe in #AllForGood. As a premier healthcare marketing and media agency, our mission connects groundbreaking science and therapies with the patients and healthcare professionals who need them most. We are looking for an ambitious, forward-thinking Senior Engagement Planner to build immersive, cohesive omnichannel experiences for leading healthcare brands.
What You’ll Do
As a Senior Engagement Planner, you will be the driving force behind the design and tactical execution of omnichannel media programs that engage audiences seamlessly across touchpoints.
- Strategic & Tactical Planning: Architect and deliver comprehensive tactical plans across a rich mix of channels—including Display, Custom Digital Programs, Email, Print, Point of Care (POC), and Medical Conferences/Events.
- Omnichannel Mastery: Leverage deep cross-channel insights to ensure media touchpoints work harmoniously, maximizing brand resonance and patient/HCP engagement.
- Supplier & Partner Management: Spearhead vendor RFPs, negotiate competitive brand-level rates, and continuously identify cutting-edge ad technologies and emerging media platforms.
- Client Stewardship: Build trusted partnerships with clients by presenting strategic rationales, delivering transparent updates, and driving client satisfaction.
- Cross-Functional Collaboration: Partner closely with internal Centers of Excellence (COEs), Associate Media Planners, and Media Planners to ensure seamless workflow, operational efficiency, and flawless delivery.
What You’ll Bring
- Agency Experience: 3–4+ years of hands-on media planning and buying experience within a media agency or related environment (healthcare/pharma experience is a plus!).
- Media & Tools Acumen: Strong fluency in media fundamentals, channel ecosystems, and syndicated industry planning/research tools.
- Tech Capabilities: Proficiency across Microsoft Office Suite (advanced Excel & PowerPoint) and industry-standard media management platforms.
- Communication & Presentation: Natural storytelling and presentation skills, with the ability to articulate media rationale clearly to internal leaders and external clients.
- Agility & Organization: Exceptional time management skills to balance multiple deadlines, complex campaign plans, and evolving client priorities.
- Collaborative Mindset: A proactive team player who enjoys mentoring junior planners and collaborating across diverse, cross-functional teams.
Why CMI Media Group?
When you join CMI Media Group, you join a purpose-driven community dedicated to doing work that matters. We provide:
- Growth & Mentorship: Continuous learning, leadership programs, and career progression paths.
- Competitive Rewards: Comprehensive healthcare, 401(k) matching, wellness programs, and competitive PTO.
- Inclusive Culture: A welcoming environment where every voice is celebrated. We are proud of our active Employee Resource Groups (ERGs).